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Our Mission SCORE grows successful small businesses across America, one business at a time. We Help Small Businesses Like Yours SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for nearly fifty years. Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 11,000+ volunteers, we are able to deliver our services at no charge or at very low cost. - See more at: http://tw.aboluowang.com/2014/0113/364048.html#sthash.TLGINzYr.dpuf |
A good way to test the waters of selling a deep product line would be to affiliate yourself with a wholesale suppliers and be a reseller. Margin is very thin but the setup is easy (and inexpensive) and you can track what sells and decide the products in highest demand. Then find the best wholesale deal on the street for those products and work out a deal on volume.
Make a special offer on first time orders for specific high demand products. Even if you are barely making a nickel. Building a client base is key because you make your real money on active long term accounts. Medical supply sales is a very competitive industry but it is also huge business. You need to earn your slice of the pie and price point is one of the easiest ways to overcome the barriers of entry. Make sure you have a good CRM program in place to contantly stay in front of each client you add to your book. I'm in the direct mail biz and mail is a great way to generate new sales. It's not cheap but done correctly it can be very profitable. If you are thinking about marketing this way, a highly targeted list of the best prospects and a strong offer may generate enough sales to justify the cost. Always a risk but something that should not be overlooked. |